Campaign Against Cruelty
An animal activists' handbook



Animal rights campaigning and the promotion of vegan living is the only hope for a future world with less violence, cruelty, pollution and starvation.

Do you want to get active and help animals? What usually stops people from getting active is lack of knowledge and contacts. We've been up and down the country talking to activists and doing it ourselves and in this book we tell everything we've learned.

By the end of this book you'll know how to set up a campaigning local group, raise money, get onto local radio and into the papers, produce newsletters and run street stalls. You'll be able to get veggie and vegan food into your work or college canteen, set up a display in your local library and organise a demonstration. You'll be all geared up for running a public meeting or giving a school talk and if you should find yourself intimidated or arrested by the long arm of the meat industry's protectors in the cause of your legitimate activism, we'll tell you the score.

Animal rights activism spreads through personal contact. You can make it spread in your area. As tens of thousands more get active, we can look forward to a cruelty free, animal-friendly vegan country.

In our lifetimes.

- Alex

You can help save thousands of animals from suffering and death

You only have to look around you to notice how widespread animal abuse is. Animals are locked up, trapped, humiliated and killed for all sorts of reasons. They are not regarded as conscious individuals by most people in our society, but as disposable items which can be turned into food (think about all the meat and other slaughterhouse products which are eaten every day), clothing (wool, leather, silk, etc.), research tools and objects for amusement (pets, animals in circuses).

The only reason that so much animal cruelty is happening today is because caring people don't know what they can do about it! There are countless things that you can do to campaign against cruelty, from simply handing out leaflets to organising a national demonstration. Whatever your skills and confidence, there is bound to be a way of campaigning that suits you and fits in with your lifestyle.

Actively campaigning might seem like a daunting thought at first. I remember feeling frustrated when I first got involved in animal rights because I was eager and willing to do things, but totally unsure how. We all have to start somewhere and Alex and I hope that the advice and information in this book will help motivate and inspire you to become more active in the growing movement against animal abuse.

- Ronny



Not to hurt our humble brethren is our first duty to them, but to stop there is not enough. We have a higher mission - to be of service to them whenever they require it.

- St Francis of Assisi

All beings tremble before violence. All fear death. All love life. See yourself in others. Then whom can you hurt? What harm can you do? -

Buddha, 563-483 B.C.

To be a vegetarian is to disagree - to disagree with the course of things today. Starvation, world hunger, cruelty, waste, wars, we must make a statement against these things. Vegetarianism is my statement, and I think it is a strong one.

- Isaac Bashevis Singer

To look is one thing. To see what you look at is another. To understand what you see is a third. To learn from what you understand is still something else. But to act on what you learn is all that really matters isn't it? -

Harvard Business Review

  chapter one


Campaign Against Cruelty An Animal Activists Handbook

available for £4.99 (plus p&p) from Vegetarian Guides